By MELISSA BECKERSAUSTIN, Austin American-Statesman AUSTIN — If you’re a budding international business, you’re going to need a strong foothold in the United States.

If you’re looking for opportunities to get a foot in the door, a strong presence in the U.S. may be more important than ever.

In an interview with the Austin American Statesman, Michael Pascale, president and chief executive officer of Austin-based international consulting firm EY, said his company has done business in more than 20 countries, from China to Brazil and most recently Brazil, and expects to continue doing business there for years to come.

“We’re very bullish on the U, and the U is the most important market for international companies in the world,” Pascales said.

He added that international business has grown more than 200% in the past five years.

In the United Kingdom, where he’s based, Pascalle said the demand for consulting work is still high.

“There’s still a very strong demand for people to do consulting work, and people want to be involved,” he said.

Pascalez said he’s seeing the number one challenge for the U as more businesses are looking for talent from other countries and are able to offer a more professional and competitive salary. “

If you look at the number of consultants that are in the country, that’s more than 100,000.”

Pascalez said he’s seeing the number one challenge for the U as more businesses are looking for talent from other countries and are able to offer a more professional and competitive salary.

Pascals is not alone in his assessment of the U’s global competitiveness.

Businesses in the Philippines, Japan and South Korea have all reported strong growth in the number and size of their international clients, according to a recent study by the World Bank.

PASCALE’S TOP 10 WORST COUNTRIES TO DO BUSINESS IN EY’S Top 10 countries to do business with the EY Group include: China – 4,746,000 South Korea – 442,000 Brazil – 436,000 Japan – 397,000 United States – 356,000 Spain – 345,000 Philippines – 325,000 Hong Kong – 329,000 India – 318,000 Mexico – 318 and Turkey – 308.

“That’s the biggest challenge for any of the [other] countries,” Pascal said.

For some countries, such as Vietnam, he said, international consulting is the best way to do the job.

“Vietnam is a big market for us, so we have a good reputation for doing international consulting,” he noted.

“So, it’s a very good market.”

In Brazil, where the country is the largest in Latin America, Pascal noted that it is one of the world’s largest exporters of services and the biggest customer of his firm.

Brazil, with a population of roughly 100 million, is the biggest economy in the region and is often a target of foreign investors.

“It’s very important to have good, solid, well-connected relationships,” Pascar said.

Pascar also noted that international companies, especially in Asia, can benefit from a strong reputation in the countries they are looking to expand.

“For example, if you are looking at Asia, Brazil is a very competitive market for companies,” Pasalo said.

However, for international business to flourish, it is critical to know where to find it, Pascar added.

“You need to know the geography, where to go, how to set up your presence, and what you need to do,” he added.

A business needs a strong foundation to build an international presence in a market that is changing, Pasallo said.

This can include developing a strong brand and marketing strategy that is well-received by customers and is well integrated with the local culture.

Pascal also mentioned the importance of having a strong social media presence.

“Social media can be very important,” he emphasized.

Pasalon said international consultants need to understand that the “biggest challenge for [international] businesses in the next five to 10 years is going to be the internet.”

“We need to build the brand and build the social media,” Pasar said.

It is also important to know your customers and find them through a well-designed online presence.

PASAL’S 10 THING IS YOUR FOREIGN LAND AND YOUR ROLE ISN’T SO BIG In his presentation, Pasar outlined five key points that are important to consider in setting up a presence in any country: Location: Establish your presence and a business in a country and set your base there.

Make sure you are comfortable in that location, Pasaal noted.

Business: Identify and choose the most appropriate work environment for your work.

Pasaall said the key to success is having a well planned business plan.

“Make sure you have an exit strategy, a clear exit strategy and a plan of action,” he explained